BCA (Hons.) Digital Marketing
By Dr. G.Y. Pathrikar College of Computer Science & Information Technology
- Program: Undergraduate (UG)
- Duration: 4 Year(s)
- Intake: 30
Program Outline
B.C.A. (Hons.) Digital Marketing is four-year Full-Time Degree Program Under the faculty of Basic Science and Applied Science, MGM University with a specialization in the area of Digital Technology, Marketing and its aspects. The rises of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Student will able to learn how to exploit the technique to develop a brand and drive organic traffic to website also learn marketing basics, graphic design Search Engine Optimization SEO, web analytics , content marketing, types of marketing, User Experience(UX) & User Interface Design web designing, advertising etc.
Fees Structure
| Particulars | Amount | Remarks |
|---|---|---|
| Tuition Fees | ₹55000/- | Yearly |
| Application Form & MGMU-CET | ₹2000/- | One Time |
| Examination Fees | ₹5000/- | Yearly |
| Student Activity | ₹2000/- | Yearly |
| UMIS & Student Insurance | ₹3000/- | One Time |
| Caution Money Deposit | ₹5000/- | Refundable |
| Eligibility Fees | ₹5000/- | One Time |
| Alumni Association Membership fees | ₹2000/- | One Time |
Program Outcomes
Why study of Study of Digital Marketing
The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Students will be able to learn how to exploit the techniques to develop a brand and drive organic traffic to website using digital marketing.
Digital Marketing Manager
Digital Marketing Manager planning and managing marketing campaigns that promote a company’s brand, products and services also include planning campaigns, analysing metrics, and identifying trends.
Content writer
Content writer creates and manages written content for businesses and organizations. They use their writing skills to communicate ideas, information, and stories in a way that is both informative and engaging.
SEO Expert
SEO Expert identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.
Eligibility
12th Science or equivalent
Career Prospects
Digital Marketing Expert
Social Media Strategist
Content Marketing Manager
SEO/SEM Specialist
E-commerce Marketing Lead
Analytics & Data Analyst
Admission Procedure
Step
1
Register on admissions.mgmu.ac.in
Step
2
Fill Application Form
Step
3
Receive entrance test link for MGMU CET (Date will reflect on Student Dashboard / Website)
Step
4
Appear for MGMU CET
Step
5
Check Merit List on Dashboard
Step
6
Verification and Submission of Documents
Step
7
Fees Payment
Step
8
Welcome to MGMU
Teaching Faculty
| Faculty Name | Designation |
|---|---|
| Dr. Satish Sankaye | Associate Professor |
| Ms. Pooja Vaidya | Assistant Professor |
| Dr. Rokade A.A. | Assistant Professor |
| Dr. Sarika Kadam Shelke | Associate Professor |
| Mr. Akshay P. Deshpande | Assistant Professor |
| Mr. Laxman J. Taur | Assistant Professor |
Department Infrastructure
Computer LAB
Modern Computer Lab with high-speed internet and latest software tools to support research, academic work, and digital learning for students.
Animation Studio
Equipped with advanced tools and software, the Animation Studio offers hands-on training in design, visual effects, and creative content development.
Research LAB
Dedicated Research Lab fosters innovation and inquiry through advanced equipment, supporting faculty and students in multidisciplinary research projects.
Conference Hall
Spacious Conference Hall with audio-visual systems for hosting seminars, guest lectures, academic meetings, and collaborative learning sessions.
Library
The library offers a wide range of books, journals, and e-resources in a quiet, study-friendly space that promotes research and academic excellence.
IQAC CELL
IQAC Cell ensures quality enhancement through regular assessment, planning, and implementation of academic and administrative improvements in the institute.